Hard Soul NY LLC
418 Atlantic Ave.

Phone: 718-625-2838

Email: info@hardsoul.com / std_music@msn.com

Website:: setitstrafe.com

About the Organization:
Hard Soul Boutique is the merchandise pivot for all things Hard Soul, including music (CD's, vinyl & digital downloads), Strafe Art, limited edition Art Tees & hats; as well as talent bookings ( Hard Soul Recording artists, producers, DJ's & visual designers).

What'a on view durring GOS:
Professionally known as Strafe, recording artist of the dance club classic "Set It Off", Steven W. Standard, musician, composer, producer, remixer and arranger, is also a visual artist. Creating "wearable art" in his line of "Limited edition Art Tees", Strafe DesignsTM, is a labor of love & exploration; necessity & whimsy.
As a soundtrack inspired music composer, the need to market and promote his work always requires a visual and graphic component to mark its release and availability. This need led to learning the tools available, applying concept to imagination, then almost always veering off track to discover the "unintended", because the "unintended", is always the more fun thing to do!
In that process, exploring the manipulation of shapes, colors, text & textures led to results that became intentional; "paint to fabric": unique, affordable art that can be worn, displayed, given as gifts or collected. He describes his work as "a bold simplicity that implies!" What that may be? You'd have to come see. And FEEL!
As co-owner with Sharon Taylor, of the Hard Soul Boutique and Hard Soul Recordings multimedia studio located at 418 Atlantic Ave. bet. Bond & Nevins St. in Boerum Hill Brooklyn; opening the doors and being "at hand" is the art in real time! "The art is only complete when it's responded to", says Strafe.
Sounds, accompanying the sights, to inspire the senses, will be a combination of Strafe originals and selections from his "deep" personal collection. Strafe is also a professional DJ/programmer, available for very special events only.
Limited edition Art tees, prints and his music (vinyl, Cd's and download cards) will be available for purchase on-site.

HARD SOUL NY LLC, 418 Atlantic Ave., Brooklyn, N.Y. 11217 / email:info@hardsoul.com / (718) 625-2838

All images and text copyright Hard Soul NY LLC